Vodafone / Alan Bean

Vodafone / Alan Bean



To establish a milestone with the launching of Vodafone One, the state-of-the art bundle and break the comercial dynamic of the telecom category in Spain, we used an epic moment in the history of mankind the man on the Moon, narrated by Alan Bean, pilot of Apollo XII. A major breakthrough achieved, with a 10.000 times less advanced technology than the one we have now a days in our smartphones. This raises a challenging question:
What will you be able to do now with all you have within your reach?

“We reach the moon with technology infinite more basic than what’s on your fingertips today”

Role —
Concept, Art Direction.

Client —

Agency —
Sra Rushmore.