Peseta / Bicycle cap

Peseta / Bicycle cap


In league with the New Museum of NYC, the tiny Madrid fashion store Peseta brought out a new product, “The bicycle cap”

In order to communicate this product they produced a limited series of caps, made in a very special way, with a sewing machine and a bicycle. And around this mechanism, we made up “The love story of a bicycle and a sewing machine”

“The result was a spectacular outdoor and a viral video for Internet.”

The love story of a bicycle and a sewing machine

Role —
Concept, Art Direction.

Client —
Peseta Shop

Agency —
Leo Burnett

Awards —
Bronze Lion Outdoor / Cannes Lions 2011
Shortlist PR / Cannes Lions 2011
Shortlist Promo / Cannes Lions 2011
Shortlist Direct / Cannes Lions 2011
Plata Outdoor / SOL San Sebastian 2011