Coke / Social commitment
Coca-Cola Company has been conducting all kind of social projects in Spain: from sport events or music concerts, to programmes of cultural support or even disadvantaged people´s aids. With the need to transmit this role to the people, we were asked for a campaign in which these projects could be shown. We set to work and a concept came up:
Since always, much more than a drink.
Concept, Art Direction.
Coca Cola Spain