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Coke / Social commitment

Coke / Social commitment

 

Coca-Cola Company has been conducting all kind of social projects in Spain: from sport events or music concerts, to programmes of cultural support or even disadvantaged people´s aids. With the need to transmit this role to the people, we were asked for a campaign in which these projects could be shown. We set to work and a concept came up:

Since always, much more than a drink.

 
 
 
 
Since always, much more than a drink
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Role —
Concept, Art Direction.

Client —
Coca Cola Spain

Agency —
Sra Rushmore.

Awards —