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Vodafone / Alan Bean


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Vodafone / Alan Bean


 

To establish a milestone with the launching of Vodafone One, the state-of-the art bundle and break the comercial dynamic of the telecom category in Spain, we used an epic moment in the history of mankind the man on the Moon, narrated by Alan Bean, pilot of Apollo XII. A major breakthrough achieved, with a 10.000 times less advanced technology than the one we have now a days in our smartphones. This raises a challenging question:
What will you be able to do now with all you have within your reach?

To fill out the campaign, we produced different commercials showing hypothetical situations in a near future, where we clearly observe, how technology improves people`s lives.

Alan Bean -  future news 1:
Distance University / E-commerce extra fast.

Alan Bean -  future news 2:
E-learning / Remote diagnosis.

 

Role —
Concept, Art Direction.

Client —
Vodafone

Agency —
Sra Rushmore.

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Coca Cola / Professor


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Coca Cola / Professor


 

Coca-Cola is a beverage that's been with us for our entire lives. That's why it's not hard to think of a given special time in our lives when we had one in our hand.

That is the insight we wanted to leverage, yet keeping in mind what Coca-Cola actually is: a beverage.

This global campaign was developed under the new strategy of "Taste the Feeling", where the goal is to strengthen the values associated with the brand, and to get the message across that if there's one thing that Coca-Cola does is quenching your thirst with a refreshing taste. Ultimately, a "back to basics" strategy, in which we reinforce our values while underlining the benefits of the product.

Role —
Concept, Art Direction.

Client —
Coca Cola Atlanta.

Agency —
Sra Rushmore.

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Aquarius / Summer is very demanding


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Aquarius / Summer is very demanding


 

Aquarius is a drink with which you come up (it helps you to recover and makes you feel better) and summer is a time when we need to rise up. Because summer is very strict / stringent, so if I were you, I would always have Aquarius around, because the summer could challenge you, and you have to be prepared.

 

Role —
Concept, Art Direction.

Client —
Aquarius / Coca Cola

Agency —
Sra Rushmore.

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Aquarius / UNIFORMS


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Aquarius / UNIFORMS


It’s easy to feel pumped when you have a jacket full of stripes and reinforced boots, but what about all other professions??? They have Aquarius, a mineral drink which gives you an extra kick whenever you need it.  

Who needs uniform when we have Aquarius?

Role —

Concept, Art Direction.

Client —
Coca Cola.

Agency —
Sra Rushmore.

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Fleeting Moments / Nomad


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Fleeting Moments / Nomad


Nomad Skateboards are print ads, showing the skater’s insight, the moment of glory when the trick comes off.

 

Role —
Concept, Art Direction, Visual Design

Client —
Nomad Skateboards

Agency —
Leo Burnett Iberia

Awards —
Silver Lion Press / Cannes Lions 2011

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Aquarius / Rising up!


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Aquarius / Rising up!


 

Aquarius is a restoring drink with mineral salts that helps recovering energy and feeling better.

We created the concept of “rising up”, a very meaningful well-known saying: it doesn´t only wake you up, but also helps you dare, grow, you get completely carried away by an impulse.

In order to define correctly this concept, we decided to create the soundtrack of that feeling, and we chose the musician Trevor Jones, the creator of mythical soundtracks such as “The last Mohican”, “Notting Hill”, or “In the name of Father”.

In this humorous tone, we showed how this creation process of “the incredible feeling of rising up” was.

Role —
Concept, Art Direction.

Client —
Coca Cola.

Agency —
Sra Rushmore.

Awards —
1 Sol at El Sol Festival Awards /2015

2 CdeC at Spanish Creative Club /2015

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IF NO ONE SAW IT, IT DIDN'T HAPPEN.


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IF NO ONE SAW IT, IT DIDN'T HAPPEN.


This is a common insight in every skater´s life.
Their need to film or take photos of all those tricks and trainings that they do, is perfect for us for the Madrid Skate Film Festival  (MSFF) promotion.

Through this graphical execution, we capture the insight with a visual metaphor, showing only the shadows of these skaters´ tricks.

 

Role —

Concept, Art Direction.

Client —
MADRID SKATE FILM FESTIVAL

Agency —
Personal project.

Awards —
1 Laus Award / 2015

 

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Coke / Social responsability


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Coke / Social responsability


 

Coca-Cola Company has been conducting all kind of social projects in Spain: from sport events or music concerts, to programmes of cultural support or even disadvantaged people´s aids. With the need to transmit this role to the people, we were asked for a campaign in which these projects could be shown. We set to work and a concept came up: SINCE ALWAYS, MUCH MORE THAN A DRINK.

Role —
Concept, Art Direction.

Client —
Coca Cola.

Agency —
Sra Rushmore.

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Coca Cola / Complain form


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Coca Cola / Complain form


 

Our Bars are those where we spend most part of our best moments.
In this case, we used the complain form as a resource to claim good things, making positive complaints instead of negatives.

Role —
Concept, Art Direction.

Client —
Coca Cola Spain.

Agency —
Sra Rushmore.

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PESETA BICYCLE CAP


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PESETA BICYCLE CAP


In league with the New Museum of NYC, the tiny Madrid fashion store Peseta brought out a new product, “The bicycle cap”

In order to communicate this product they produced a limited series of caps, made in a very special way, with a sewing machine and a bicycle. And around this mechanism, we made up “The love story of a bicycle and a sewing machine”

“The result was a spectacular outdoor and a viral video for Internet.”



Role —
Concept.

Client —
Peseta Shop / New Museum

Agency —
Leo Burnett Iberia

Awards —
Bronze Lion Outdoor / Cannes Lions 2011
Shortlist PR / Cannes Lions 2011
Shortlist Promo / Cannes Lions 2011
Shortlist Direct / Cannes Lions 2011
Plata Outdoor / SOL San Sebastian 2011

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NOMAD POSTERS


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NOMAD POSTERS


Poster series that I made for my friends` brand “Nomad Skate boards”.